Let’s freshen up your business with a stunningly strategic brand identity…
Helping earth and wellness-conscious brands create a meaningful impact by creating a cohesive UX inspired online identity.
I love all things design
With a background in UX design…
my strategy always starts with business and user research. Emphasizing with your target audience is the first step to creating an impactful branding identity that will elevate your business.
My aim is for your branding to call in potential customers, and build meaningful connections so that you can take a step back- and do what you love!
Package one
Brand Identity redesign
Already have an existing business, that just needs a refresh on its current branding?
This package includes a redesign of your current brand-identity elements, including logo, color palette, typography, and overall design language.
Existing businesses can benefit from a brand refresh to stay relevant and appealing in a competitive marketplace.
Package two
Brand Identity + Strategy
Do you have an amazing business idea that just needs some strategy, research and an identity?
This package includes a brand-strategy using UX design methods to create a brand new brand identity for your business!
This includes all visual elements such as a fresh logo, colour palette, typography, and overall design language.
Package three
Visual Elements
Perhaps you want to add some character to your brand with a charming illustration/s that you can use in anyway you’d like!
Something funky to pop on your merch, some tote bags, an illustrative logo, set of icons...
the options are endless.
Package four
Layout Design
Layout design can include magazines, resumes, business cards, presentation templates, brochures ebooks, gift cards, book covers, infographics, menus
& more…
If you have a business that wants some fresh layout design, this is the package for you!
Package five
Social Media / Advertisments
Need some creative and impactful social media posts to help market your business? This package also includes: digital flyers/ads and email design.
I’ll do some user and competitor research to create UX inspired advertisement’s that are both eye-catching, informative, and visually encapsulating.
Package six
Packaging
Having professional and creative label/packaging will help your brand stick out from the rest…
I aim to design packaging solutions that will stand the test of time, with a mix of modern, clean, and vintage styles.
It’s all in the little details, lets give your users an amazing experience with some fresh packaging.
Example of a Style Guide Package:
Key-words
After I identified the keywords from the beginning doing some business and user-research to define the goals of this brand will help influence the rest of the style guide.
The logo for the example project was already provided by the client, I based the rest of the style guide to be cohesive with it. As the logo had a welcoming style with a vintage tone, I wanted to balance the rest of the guide to add a modern, playful touch. I’m happy to work with your current logo, help enhance it, or create an entirely new logo depending on your wants!
Logo
Typography
I chose a font pairing that best suits your brand's niche. I based this pairing on the content it’ll be used in, its readability, and its overall aesthetic. If you choose a UI package, I will include UX-based sizing references.
Color palette
Colours are a brand’s best friend! They help define the brand and set the overall underlay of the style tone. I choose these colours from UX-based principles and elements. How the same colour can be used as a primary color will be perceived differently than how it’ll be perceived as an accent colour. I consider this all to help enhance the message of the brand and create harmony for the branding.
Illustrations
Hand-drawn illustrations add a personal touch and charm to the overall brand identity. Not only do they help convey the message to the user, but the pop of colour adds some excitement! both visually and psychologically.
Create your own package…
Of course, you can create your own package, maybe you want a branding redesign mixed with some new social media posts to match or just one or two things from each package …
We can chat about mixing and matching the different services I offer to create a personalized design package for you.